The snack categories saw a torrent of innovation in 2017.
- Thinner products have invigorated cookies and chips.
- Coffee (including trendy cold brew coffee) inspired innovation in 2017.
- Crunchy texture as a way to shake things up also popped up elsewhere, like snack nuts.
- Other ways to make chips “better for you” included using healthful vegetable ingredients.
- Cassava emerged as a challenger to white potatoes as a chip ingredient in 2017. Cassava, also called yuca, is a gluten-free root vegetable that is rich in complex carbohydrates.
- An ancient superfood often used in Ayurvedic medicine, turmeric is rising in food and drink.
- Other iconic health ingredients making waves in chips were coconut and avocado. Avocado is naturally high in fat, and its trendiness demonstrates that attitudes toward fat have become more positive, opening the door to innovation.
- Ghee, a type of clarified butter naturally high in saturated fat, made its debut in the popcorn category in 2017.
- Continued interest in protein drove snack innovation with more than 20% of 2017’s new savory snacks boasting elevated protein contents, up from 16% in 2016.
- One trend to watch in 2018 is the use of Mexican spice brands in snacks.
Read the full article at PreparedFoods.com