2018 is turning into the year of ‘plant power’ – at least if the latest innovation trends in health, speciality foods and baked goods are anything to go by.
With an increasing proportion of consumers opting to go animal-free, food brands and retailers are opening their eyes to the opportunities presented by plant and vegetable ingredients – and maximising the power of vegetables, herbs and other plant ingredients in their new product launches.
The explosion of veganism as a global innovation trend is extraordinary. Data from Gama Compass – Gama’s flagship platform for consumer goods insights – shows that while fewer than 3% of new food and drink products made a ‘vegan’ claim in 2015, this increased to over 10% in 2018 year to date, with ‘vegetarian’ claims also growing strongly over the same period. This effect is mirrored at the category level, where launches of meat substitutes now outpace those in many traditional areas of the meat and poultry market.