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  • 7-9 November 2021
  • Dubai World Trade Centre

Mobile Cta

Sweet Biscuits

Sweet Biscuits

  • At a CAGR of over 3%, the MENA is the fastest growing region for sweet biscuits in the world.
  • Globally, CAGR over the forecast period will be 1%.

Impulse consumption

  • Sweet biscuits witnessed a sales curve as consumers could be seen cutting down on chocolate and gum and replacing these with biscuits.
  • Some companies grabbed the opportunity and encouraged consumers to add sweet biscuits to their regular food shop.

Consumption occasion to reshape brand positioning

  • Opportunities surrounding breakfast remain to be a key area of focus for many sweet biscuit manufacturers.
  • Evolving consumer behaviours are creating new occasions for eating, such as during the afternoon commute or while unwinding in the evening
  • In order to target consumers throughout the day, manufacturers are looking at different formats such as healthy variants in the morning and ‘pick-me-up’ occasions in the afternoon.

Health trends

  •  New chocolate products heavily rely on innovative ingredients to reduce sugar content whilst maintaining taste.
  • Added functionality and reduced sugar per serving are expected to be key drivers of sales in the coming years.



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