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29 - 31 OCTOBER 2019    Dubai World Trade Centre

Sweets at yummex Middle East

Sugar Confectionery

Sugar confectionery in MENA is expected to grow by 1% CAGR, with the United Arab Emirates growing at a CAGR of 4%.

  • Consumers are splashing out on sugar confectionery products that are marketed as healthy.
  • Indulgence is and will always be a core driver in foods.
  • Consumers are happy to spend on premium sugar confectionery products if they are considered to be superior in terms of quality, taste and health benefits.

Health awareness will continue to drive sales of healthy-positioned confectionery

  • Consumers are seeking out healthier treats to satisfy sweet cravings.
  • Claims such as gluten free, vegan, no added sugar and the use of natural ingredients will continue to influence consumers’ decisions.
  • Consumers are happy to spend on premium sugar confectionery products if they are considered to be superior in terms of quality, taste and health benefits.
yummex18

New “kidulting” trend could boost sales for traditional manufacturers

  • “Kidulting” is all about adults looking to relive their childhood by consuming foods that remind them of being a child.
  • Nostalgia for childhood experiences could provide new ways for traditional brands to market and position themselves.
  • Sugar confectionery lends itself very well to this kind of engagement and is expected to see more 25 – 35 year old buying retro sweets.

Health and wellness trend - a global trend

  • Across the region, the United Arab Emirates is at the forefront considering its population mix and the rise of health concerns such as diabetes and obesity.
  •  Sugar free sugar confectionery is often placed in the health and wellness section in hypermarkets and supermarkets. An advantage of this type of display is targeting the consumers who are health conscious and go directly to the health and wellness section.
yummex18

Source:

Euormointor

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