Snacks Market Drivers
- Premiumisation is paramount across all regions, primarily impacting snacks.
- Healthy indulgence (small formats, reformulation through functional ingredients)
- New forms of ethics (a company giving up third party ethical certification and coming up with its own label)
- Hybrid flavours (caramel sutra, brownie batter, rocky road)
On-The-Go snacking steams ahead
Demand for on-the-go dairy solutions will continue to increase due to consumers having less time to prepare food
In developed markets alternative products are increasingly replacing bread, as they are easier to consume on-the-go, and appeal more to single-person households