Private label is expected to gradually expand in the snacks market, including nuts
Savoury Snacks
Innovation is set to focus on the combination of different nut types following similar patterns to those already seen in more developed markets
The extensive presence of supermarkets and hypermarkets in urban areas stands to increase the affordability of nuts
Market trends
- There is a transition from unpackaged to packaged snacks as the global demand increases particularly in fast growing economies like China and India.
- Promotions and private label offerings through supermarkets in heavily populated areas will underpin the growth of these products among less affluent consumers, driving retail value sales through greater volume sales. Overall, extruded snacks in India will likely become highly polarised between premium and economy offerings.
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