Frozen baked goods
Frozen baked goods globally is set to grow at a CAGR of .65% in retail value terms, compared to 4% in the MENA and 5% in UAE
Morning breakfast items (croissants, pain au chocolat, rolls, waffles, buns, pastries – all sold frozen) will continue to lead sales for frozen baked goods globally.
Opportunities for the distribution of packaged baked goods are improving as new supermarkets and hypermarkets open across developing countries.
In developing countries, a young and rapidly growing population and rise in disposable incomes translate into strong market growth for baked goods and frozen baked goods.
Investments in marketing are resulting in strong consumer awareness and availability