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Frozen baked goods

Frozen baked goods globally is set to grow at a CAGR of .65% in retail value terms, compared to 4% in the MENA and 5% in UAE


Health and wellness trends drive consumers’ attention to novel and healthy ingredients such as gluten-free, high fiber, organic, vegan


Morning breakfast items (croissants, pain au chocolat, rolls, waffles, buns, pastries – all sold frozen) will continue to lead sales for frozen baked goods globally.

Market trends

croissantOpportunities for the distribution of packaged baked goods are improving as new supermarkets and hypermarkets open across developing countries.

croissantIn developing countries, a young and rapidly growing population and rise in disposable incomes translate into strong market growth for baked goods and frozen baked goods.

croissantInvestments in marketing are resulting in strong consumer awareness and availability

Source:

Euormointor

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