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  • 3-5 November 2020
  • Dubai World Trade Centre

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Why healthy, wholegrain and fortified desserts should be part of your plan

Why healthy, wholegrain and fortified desserts should be part of your plan

As consumers continue to prioritise their health as a daily practice, today’s food retailers can be seen stocking vegetable varieties of cakes, sweets, yoghurts and breakfast cereals that are naturally lower in sugar. Inspired by chefs’ innovative recipes, alternative ingredients such as beetroot, courgette, pumpkin and parsnip are being utilised in growing numbers of packaged goods to add flavour and moisture while reducing on calories and fat.


Why so much focus on better for you ingredients?

Research states that even high-income consumers are feeling increasingly stressed, insecure and older in today’s fast paced world and that products offering consumers more time, greater safety and/or clear health benefits are opening up major new opportunities in hospitality and Foodservice.

MENA, bridging a major wellness gap

Euromonitor International, the world’s leading independent market researcher recently reported that while health and wellness products are forecasted to grow steadily on a global scale at 4% CAGR over the next 5 years, in MENA, that growth rate is expected to almost double over the same time period.

“Free-From is still a relatively niche category in the MENA region. The key consumers of these products are those who consume it as a healthier option rather than those who are genuinely intolerant. Thus, health and wellness products have huge potential across Middle East and North Africa as more consumers become aware of the benefits.”


What’s relevant at yummex Middle East?

Based in United Arab Emirates, Best Ground International will be showcasing fortifiers and replacements that add extra nutrients and health credentials to your F&B offerings at Stand: F1-36

Food businesses charged with developing nutritious finished products can explore some of the world’s most natural and organic ingredients including sweet potato flours, coconut aminos and hibiscus extracts as well as organic syrups from tapioca and muscovado to bee honey and agave. These premium quality fibers and natural sweeteners can be used across pretty much every F&B category in the industry, from confectionery, dairy and ice cream to bakery, beverages and supplements.

Get these dates in the diary

Stand: F1-36

As more chefs look to customize their menus and win over weight-conscious consumers, especially females, there has never been a better time to seek inspiration at yummex Middle East. Get your Free Ticket here and request a direct meeting with Best Ground International through the yummex Business Matchmaking portal – to take place on 30 Oct – 1 Nov at the Dubai World Trade Centre.


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A big thank you to our valued sponsors and partners for being a part of the show. 


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