In today’s fast paced climate, retro sweets that evoke a sense of nostalgia from the past can be seen driving significant sales for retailers. Known as ‘kidulting,’ this growing phenomenon covers an evolving category of treats and sweets that are geared towards adult consumers who are looking for ways to relive their childhood.
Yesteryear is making a comeback
New avenues for sugar confectionery growth
Euromonitor International, the world’s leading independent market researcher recently reported this movement to be one of the most significant trends impacting sugar confectionery today;
“Nostalgia for childhood experiences could provide new ways to market and position traditional brands and could boost sales for traditional manufacturers. As consumers’ emphasis shifts from possession (having a product) to experience (consciously taking time out for a product and marking it as an occasion) we expect to see more 25 – 35 year old buying retro sweets.”
Capitalizing on retail and corporate gift opportunities
Showcasing at Stand: D2-22 at yummex Middle East, cult English brand Cavendish and Harvey position themselves as the ‘preferred confectionery brand for adult connoisseurs.’ Discussing the ripe opportunities opening up within grown-up confectionery, Frank Gemmrig, Managing Director states; "We continue to be driven by the new and apply our entire creativeness to our customers, to their wants and to their needs.”
Boasting high quality ingredients, good looking packaging and an uncommonly rich heritage, Cavendish and Harvey products are described as “well worth the extra” by their legion of online fans. The gourmet range includes fruit drops, mints, wine gums, toffees, fudge and chocolate eclairs, and if that doesn’t scream retro we don’t know what does!
Satisfying the new consumer
The typically British fair comes in both round metal tins and traditionally Victorian glass jars and is marketed as “a delight for guests and friends alike” proving that experience really is at the heart of this olde worlde brand.
As simple pleasures like the familiar taste of a wine gum help adults to reconnect with their inner ‘big kid’, the demand for old fashioned sweets now presents wholesalers with a big opportunity. Get your Free Ticket to yummex Middle East today and request a direct meeting with Cavendish and Harvey through the yummex Business Matchmaking portal – to take place on 30 Oct – 1 Nov at the Dubai World Trade Centre.