CO-LOCATED WITH

  • Gulfood Manufacturing
  •  
  • Private Label & Licensing Expo
  •  
  • SEAFEX Middle East
  •  

A PRODUCT OF

  • ISM
  • Gulfood            

29 - 31 OCTOBER 2019    Dubai World Trade Centre

Sweets at yummex Middle East

Brand Licensing Workshops

Licensing campaigns can help manufacturers and retailers differentiate their products from the competition, excite and engage their consumers, and increase market share and brand awareness.

  • Are you considering launching a licensing campaign, but not sure where to start?
  • Do you believe brand licensing is just for children product lines?
  • Do you think brand licensing is too expensive, and out of your budget?
  • Not sure which agreement format to adopt?

 

Attend the free workshops and learn the tricks of the trade from trustworthy industry professionals!

Location: Za'abeel Hall 6

Workshop Topics Include:

  • Hot brands for 2020

  • Licensing 101: understanding terminology and core functions

  

  • Measuring ROI

  • Legacy vs. New brands: choosing the right campaign

  

  • Barriers to Entry

  • Trademark Classifications, Compliance & Regulations

  

  • Standard, Direct-to-Retail (DTR) or Triangle-Sourcing Agreement?

  • Licensing for Food vs. Non-Food FMCG

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    Upcoming Events:

    Private Label & Licensing Middle East

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