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  • 29-31 October 2019 
  • Dubai world trade centre

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Co-located with

yummex co located show Gulfood Manufacturing     1     yummex co located show private label

Brand Licensing Workshops

Brand Licensing Workshops

Licensing campaigns can help manufacturers and retailers differentiate their products from the competition, excite and engage their consumers, and increase market share and brand awareness.

  • Are you considering launching a licensing campaign, but not sure where to start?
  • Do you believe brand licensing is just for children product lines?
  • Do you think brand licensing is too expensive, and out of your budget?
  • Not sure which agreement format to adopt?


Attend the free workshops and learn the tricks of the trade from trustworthy industry professionals!

Location: Za'abeel Hall 6


Plan your visit: Brand Licensing Agenda

  1. Welcome Remarks and Industry Overview ' MENA Focus'
    30 mins
    • Licensing Workshop
  1. Licensing 101
    45 mins
    • Licensing Workshop
    Kicking off this brand Licensing Workshop, brand licensing veteran Ali el Hagar is giving the basics of licensing and demonstrating how one brand can elevate another. Illustrated with a series of succ ...
  1. Ingredients for a successful licensing campaign
    30 mins
    • Licensing Workshop
    Choosing to go the licensing way is a proven method to appeal to a greater share of your target audience and get new customers to buy your product. But is it ever just that easy? This session is revie ...
  1. 1+1 = 3' ''Successful Brand-Product-Partnerships
    30 mins
    • Licensing Workshop
    Join this session to dig deep into the different types of partnerships you should consider and find out which one is more in line with your objectives. We will also unravel and help you avoid the earl ...
  1. Protect and Profit
    30 mins
    • Licensing Workshop
    Building a business is hard, and building a loved brand is even harder. One of the most valuable assets a company can own is a recognizable brand. If this is not reason enough for you to protect it, a ...
  1. Keeping' pace in an accelerating world
    45 mins
    • Licensing Workshop
    Peeping into a very near future, this session will highlight some of the exciting opportunities and trends shaping the future of licensing. Join us and learn about new, groundbreaking concepts that wi ...
  1. Building excellence in a licensing partnership
    30 mins
    • Licensing Workshop
    As tempting as it is to associate with world famous celebrities, historical landmarks and popular fictional characters, the ability to distinguish the intellectual properties that you need from the IP ...
  1. Finding the right balance between own brand and license on your packaging design
    30 mins
    • Licensing Workshop
    There is a fine line, and not so easy to identify and rather tempting to cross when associating two brands on your packaging design. This session will help you make sure your own brand doesn't get can ...
  1. The Power of Local Brands
    30 mins
    • Licensing Workshop
    Readers and viewers like fictional characters who resonate with them, characters they can identify with and maybe look up to. Meet Rashed alHarmoodi, creator of the popular Mansour, for a session disc ...
  1. Speakers Panel
    • Licensing Workshop

*The agenda will be updated on a regular basis and is subject to change. 

Sponsors & Partners

A big thank you to our valued sponsors and partners for being a part of the show. 


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