Co-located with

  • gfm
  • prime

Powered by

  • ISM
  • Gulfood            

29 OCTOBER - 31 OCTOBER 2019    Dubai World Trade Centre

Confectionery, Sweets & Snacks at yummex Middle East

Why Exhibit

Why tap into the MEASA region?

Asia Pacific provides scale, but the strongest growth comes from Middle East and Africa

Launched in 2018, the Gulfood Global Industry Outlook Report stated that we are soon to accommodate a billion extra consumers with growing disposable incomes across all regions.

With high birth rates, rapidly expanding cities and growing employment, the combined Middle East and Africa regions offer the highest level of potential growth. With greater distribution of wealth, growing economic and political stability and rapidly developing infrastructure, consumers have greater access to a wider range of foods and beverages. Despite lower growth rates, the sheer size of the population and disposable income growth across Asia Pacific also offers an enticing growth market in all categories.

  • MENA confectionery industry is valued at USD 9 billion and forecast to reach US$11 billion in 2021*
  • The Middle East experienced a 27% CAGR for Indulgent and Premium Confectionery, and 8% CAGR for Healthy Snack Alternatives*
  • The confectionery market in the UAE is expected to reach over USD 800 million in 2021*
  • Saudi Arabia is estimated to be the 20th largest bakery products market worldwide, with US$5.11 billion worth of retail value sales in 2016*
  • The Middle East region with 12% growth has the fastest growing chocolate markets in the world with a growing demand for premium products

*Souce: Euromonitor, CBRE & MEED


MENA's Leading Sweets & Snacks Event

  • 42% of exhibitors use yummex ME as a first entry point into the Middle East & North Africa sweets and snacks market.
  • 94% of exhibitors consider yummex an important event for their businesses.
  • Top 10 visiting countries: UAE, Saudi Arabia, India, Kuwait, Pakistan, Iran, Oman, Jordan, Lebanon, Bahrain.

Download brochure for more information

Forge an alliance with the industry's renowned market leaders

Forge an alliance with the industry's renowned market leaders

Leverage global brand recognition powered by the industry leaders ISM Cologne and Gulfood. 

With Koelnmesse and Dubai World Trade Centre (DWTC) a network of international industry professionals have joined hands to make yummex Middle East the leading platform for the sweets, snacks & confectionery industry in the Middle East.

Target a demanding, multi-cultural audience

Target a demanding, multi-cultural audience

yummex Middle East showcases a broad mix of international and Middle Eastern sweets and snacks products. 

Exhibitor Profile: Producer and Manufacturer of products in packets ready to sell in shops under the following headings: Cocoa, chocolate, chocolate products, Sugar confectionery, Biscuits, Snacks foods, Savoury snacks / ready- to-eat, Fruit snacks and vegetable snacks and other.

Benefit from synergies across co-located trade shows

Benefit from synergies across co-located trade shows

Leverage the power of the combined Dubai World Trade Centre's speciality events and create new business opportunities across diverse F&B market channels.

  • The Speciality Food Festival: MENA's
    largest gourmet and artisan
    food trade show
  • SEAFEX Middle East: MENA’s only
    professional seafood event
  • GulfHost: MENA’s complete hospitality equipment sourcing expo

Average sales value per Exhibitor in 2017: $1,003,324

*Based on direct exhibitor Survey feedback conducted and audited externally

yummex Middle East Buyers Include

Buyers at yummex Middle East


  • "The show was fantastic, a lot of excitement and anticipation; this is exactly what General Mills is looking for, a platform to expand our brands across the region and this was a great opportunity to do so."
    Wissam Menkara
    Regional Sales Manager, General Mills
  • "Yummex has been great for us, we have had our regular distributors. And also, the enquiries are of really good quality."
    Emma Walker
    Director, Walkers Nonsuch Toffee
  • "The show was good and we will most likely come back next year."
    Ahmed Ghalal
    Export Manager, Saddeddin Pastry
  • "It was our first international trade fair and has been an enriching experience to understand the international market."
    Suman International (Profriendship)
  • "Great exhibition. Egyptian corner was great, we have done great deals in new countries"
    Sama Egypt for Food Industries
  • "For the first time in MENA region we are surprised positively."
    Betty Ice S.R.L.

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