Brand Licensing Workshops

Licensing campaigns can help manufacturers and retailers differentiate their products from the competition, excite and engage their consumers, and increase market share and brand awareness.

  • Are you considering launching a licensing campaign, but not sure where to start?
  • Do you believe brand licensing is just for children product lines?
  • Do you think brand licensing is too expensive, and out of your budget?
  • Not sure which agreement format to adopt?

Attend the free workshops and learn the tricks of the trade from trustworthy industry professionals!

Location: Za'abeel Hall 6


2019 agenda

Welcome Remarks and Industry Overview ' MENA Focus'

10:15 | 15 mins

Licensing 101

Kicking off this brand Licensing Workshop, brand licensing veteran Ali el Hagar is giving the basics of licensing and demonstrating how one brand can elevate another. Illustrated with a series of succ ...

10:45 | 45 mins

Ingredients for a successful licensing campaign

Choosing to go the licensing way is a proven method to appeal to a greater share of your target audience and get new customers to buy your product. But is it ever just that easy? This session is revie ...

11:30 | 30 mins

1+1 = 3' ''Successful Brand-Product-Partnerships

Join this session to dig deep into the different types of partnerships you should consider and find out which one is more in line with your objectives. We will also unravel and help you avoid the earl ...

12:00 | 30 mins

Protect and Profit

Building a business is hard, and building a loved brand is even harder. One of the most valuable assets a company can own is a recognizable brand. If this is not reason enough for you to protect it, a ...

12:30 | 30 mins

Keeping' pace in an accelerating world

Peeping into a very near future, this session will highlight some of the exciting opportunities and trends shaping the future of licensing. Join us and learn about new, groundbreaking concepts that wi ...

13:45 | 45 mins

Building excellence in a licensing partnership

As tempting as it is to associate with world famous celebrities, historical landmarks and popular fictional characters, the ability to distinguish the intellectual properties that you need from the IP ...

14:30 | 30 mins

John Doe

Finding the right balance between own brand and license on your packaging design

There is a fine line, and not so easy to identify and rather tempting to cross when associating two brands on your packaging design. This session will help you make sure your own brand doesn't get can ...

15:00 | 30 mins

The Power of Local Brands

Readers and viewers like fictional characters who resonate with them, characters they can identify with and maybe look up to. Meet Rashed alHarmoodi, creator of the popular Mansour, for a session disc ...

15:30 | 30 mins

Speakers Panel

16:30 | 60 mins